No one (literally!) pays attention to HOW images attract people and make connections!

Make your photos ๐Ÿ“ท fiercely stimulating and ridiculously efficient in getting you the online views and engagement you deserve...


mini TRAINING with

Brand Photographer and founder of POWER PORTRAITS®

Irina Leoni

Learn to create SENSE-ational visuals

that lead to compounding effect.


Get noticed. Get SEEN. GET PAID.

“This is such a helpful product! So many things I didn't even know to think about in photos, that make a world of difference.”

-- Colleen Kochannek, Founder, The Scrappy Frontier

Imagine visuals that HUSTLE for you, and...

  • grab people's attention like it's the beginning of Internet, and build bone-deep relationships fast
  • rapidly scale your business because they "talk" to people on emotional level, and have compounding effect on your engagement and growth
  • are unique, on brand, and uncover only your true and absolute self, making you legendary, and your copy - tantalizing and memorable
  • help you stay ahead of social media algorithms by getting you more engagement and visibility
  • engage the unconscious by triggering people's memories and senses, and make your websites, copy, promos and social feeds impactful and actionable

I'm a bridge between you and your brand photographer.

My mission is to fill the void you find yourself in when you need new photos, but either don't know where to begin, or think that a photographer is gonna tell you what you need.

The hard truth is that NOBODY knows you and your brand better than you! Only YOU can think up photos that will be unique and suitable for your business. 

I'm a founder of Power Portraits®, been photographing people for 11+ years, and I'm here to help you with that!

There's one thing I loved more than taking photos, and that's marketing, which is why I focused on building brands with photos.

Having a Master's in Computer Science helps me systematize and organize complex ideas.

Behold the results of my latest study - the "5 Senses Framework".

“This training was eyeopening with so many AHA moments for me. If you own a business and want to improve your online presence, do yourself a favor and get Irina’s training NOW!

-- Richard Wingfield, Head Geek at Envision Design

My promise to you is:

photographer shooting themselves in the head with the professional camera
Your brand photos and the fancy photog you're hiring are worth 100x the cash and time you invest...
You have a banging business system that ensures creation of photos that enhance and grow your brand...
The science that creates emotional anchors in your prospects' hearts and minds makes you unforgettable.

I created "5 SENSES Framework" because I kept hearing:


"It's impossible to stand out these days..."


"I have a copy that 'sings', but with photos I'm gambling as to whether or not they do their job."


"Wait! What do you mean photos 'do the job?'"


I'm a branding designer and a photography enthusiast so I didn't think I needed this. But I HAD TO learn what makes photos emotionally compelling.

I was mind-blown the first 10 minutes into it. Now I know why my favourite photos work. I highly recommend this before you start planning a photoshoot. The Framework has opened all my senses to imagery. I'll never look at a photo or video the same way again.

-- Gretchen Oris-Chong, Head Creative at Createrati

"5 Senses Framework"

is a system inside your business


that allows you to compile a working set of props, locations, wardrobe and shot ideas that work UNIQUELY for YOUR business, based on 5 human senses.



"5 Senses" are at your fingertips whenever you:


PLAN your next photoshoot,

RECORD videos,

CREATE stories or reels,

or HUNT DOWN stock pics

After taking this training, you'll have a new LIFE SKILL - you can think up your own SENSE-ational visuals - forever.


Here’s what you get:

โœ“   5 days of super short training videos to guide you in developing this crucial skill of seeing photos the way our unconscious "sees" them (max 10-15 minutes per day).

โœ“   For 5 days an email a day from me to help you through this training - with inspiration and cheering you along, to make sure you actually finish it (I know how it is - I've taken courses before).

โœ“   Pre-recorded masterclass at the end showing you how to apply this new skill in action, and tie it all together into a framework for your business (under 1 hour).

โœ“   You can binge watch if you like! Won't take you more than 2.5 hours.

โœ“   All recordings are available to you inside the members area immediately after purchase.

โœ“   AVAILABLE upgrade (FRESH OUT OF THE OVEN!) - a 1-on-1 Zoom session with me (Irina) helping you custom-build the framework into your business systems (booked separately - just reply to my email after purchase!)

Framework SO SIMPLE - you won’t remember how you lived without it.


Here's what you need to know.

Every image you put out there has the potential to grab someone by their eyeballs and make them wanna read and hear what you’re saying.


How big that potential is - depends on YOU, not the algorithms.


Use SENSE-ational images and make people PAY ATTENTION to YOU!

Use "5 Senses Framework" and enjoy:

โœ“   not having to hustle so hard

โœ“   seeing how much more effective your message is

โœ“   your online platform "doing the work" for you, while you're doing life

โœ“   proudly pimping it out at every opportunity. 

Make your brand "SENSE-ational"!

Get "SENSE-ational"!

“I hear Irina's voice in my head, giving me tips on how to make my photos more interesting and powerful. I can't unlearn or 'unhear' her guidance when I'm taking photos.”

-- Denise Wakeman, Online Visibility Coach

Questions? Email [email protected]